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David T. Applegate, M.D.

Sunday, May 30th, 2010

One weekend in late April, Dr. David T. Applegate II happened to spot The Go-Giver at a Barnes & Noble in Ohio where he lives. He bought a copy, took it home and read it, and promptly wrote us a note. “Enjoyed it very much,” he wrote us, adding, “—okay, I thought it was awesome!”

David had a specific purpose for writing: he wanted to know how he might purchase 100 copies of the book at a bulk rate. He went on to explain:

One of my current privileges is serving as President of Ohio’s Coroners Association. In Ohio, coroners are physicians, elected to investigate deaths. Not the most politically active bunch of elected officials, as you can imagine, but still, with opportunities to improve and influence life in Ohio!

In two weeks, we will be holding our annual state continuing education session in Cincinnati. We have 88 counties in Ohio, and coroners from all those counties will be attending. I would love to put a copy of your book in the hands of each of them. Even if just half or three-quarters of them read it, it would make that much difference.

So I’d like to get 100 copies — one for each of our state’s coroners, and also a handful for me to hand out to a few friends and relatives.

We connected David to our rep Aaron Schleicher at 800-CEO-Read, who sells in bulk to the corporate market. Although this was barely a week before the conference, David acted quickly. A few days after the conference he wrote us this report:

Last week, all 88 physician-coroners in Ohio were presented a copy of your book. While many of the docs already give of themselves, we shall see how many find the passion to serve (as in public service) again. I have had many a thank-you, and I already have coroners calling me about giving and being a “value added” public servant.

It has been a perfect message to my peers: not just to investigate death as the law instructs us, but using this knowledge and compassion to help the living. Giving — the ultimate business deal with the public. And I believe we will receive respect and appreciation in return (something not many government figures earn these days).

I know you wrote it with a “business” purpose, but it is truly is a little gem for general principles in life. When I tried to give my wife a copy, it turned out she had already read it. Great job — thank you!

I have also used your message on occasion in the office (I am a family doc in my other job). The message of not keeping score is powerful to those with marital or relationship problems.

David is too modest to say so, but he is more than “a family doc in his other job.” Before retiring his obstetric practice in 2000, he delivered more than 1,600 babies. Now, in addition to his work as coroner, he is also a Clinical Associate Professor in the Department of Family Medicine at OSU College of Medicine and past chairman of the department of medicine, Methodist Hospital.

David is also an instrument-rated pilot who received the National Aeronautical Association’s prestigious Volunteer of the Year award in 2004 for flying blood from Oklahoma City to New York City on the night of September 11, 2001. Also in 2004, his peers in the Ohio Association of Family Physicians selected David as the Family Physician of the Year, and since 2005 he has been listed in the national Best Doctors in America register.

Thank you, David!

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Carlsbad Chamber of Commerce

Sunday, May 23rd, 2010

In April 2010 we got a note from Colleen Gibbs, Director of Communication for Southern California’s Carlsbad Chamber of Commerce. Colleen told us that the Chamber’s CEO, Ted Owen, was about to write a column on their experience with The Go-Giver. Sure enough, the following week a review appeared in The San Diego Business Journal. Here is an excerpt from that column:


Ted Owen, CEO, Carlsbad Chamber of Commerce

As the nation’s economy continues to recover, business owners want to know why some of their competitors grow at a faster pace. What makes the difference between their sales and the other guy’s?

When I am asked that question, I simply state that we have trained our “go-getters” how to become “go-givers” …

That is the simple answer to a sometimes complicated question. It really isn’t the education, geographic location, age or sex of the salesperson; it is simply the fact that giving is better than getting, or to rephrase an old adage, “Give and you shall receive.”

[Here Ted mentions The Go-Giver, lists the Five Laws of Stratospheric Success, and then continues:]

I will illustrate how we teach this to our members. The action or thought to move from getter to giver is best illustrated in the networking committees at the Carlsbad Chamber of Commerce.

The art of giving is taught by instilling in each committee member (the current members invite others to join the committees) that the purpose of the panel is to be one another’s sales force and assist in seeking out business opportunities for the other members of the group.

You are taught not to accept an invitation to join with the goal of gleaning business for yourself, but to be the marketing force for the other members. Each member is taught the five laws and then asked to put them into practice. At the beginning, the committee members spend as much time (if not more) finding business for their fellow committee members as they do for themselves.

As you spend more time in attending the meetings, the skills needed to sell for the others are honed. When the group issues an invitation to a new member, the group is actually hoping that the new member will be a reflection of their own personal characteristics—in other words, their clone. …

# # #

In one of her emails to us, Colleen Gibbs noted, “We are big fans of The Go-Giver over here at the Carlsbad Chamber.” In our response we said: “I think we just became big fans of the Carlsbad Chamber!” To which Colleen replied:

We’re awesome (officially). In a down economy when other chambers in California are losing members like water from a sieve, we have managed to be in growth mode every month. I think we all agree that this is because we are go-givers. I have never worked with a group of people who so consistently give and give and give.

Have a marvelous day. Get out there and give! — Colleen

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Julie Sando

Thursday, May 13th, 2010

Julie Sando’s grand plans to become a graphic designer took an unexpected detour more than a decade ago, when she began working with Trent, a 4-year-old boy with autism. A part-time job turned into a life-long passion. After Julie spent the next two years training in Applied Behavior Analysis (ABA), a family she knew sought another path in a course of treatment called The Son-Rise Program®, offered by the Autism Treatment Center of America. Julie kept an open mind, and the profound results she saw there made her a believer. Within a few years she completed their training as a Child Facilitator and Teacher. Today, through her own company, she empowers parents to reach their autistic children in ways that once seemed unimaginable.

Julie and Trent
Julie and Trent (now a teenager) today

I have read The Go-Giver book three times. One of those times I read one law a night along with my two best friends. Each day we put that law into practice.

I had recently started my own company, Autistically Inclined. Through my company, I get to work with families who have children with autism.

When it came time to practice The Law of Compensation, I decided to write a note on Facebook to all the families I have connected with through my company, sharing some free advice for common challenges that come up. This was my way of reaching as many people as possible at once.

In my post, I wrote about how many kids on the autism spectrum can be overly controlling, and how we can help them become more flexible by being the most predictable people we can be around them, thereby giving them a sense of more control.

At the end of my post, I wrote:

“I would love to hear stories of how this impacted you, your child, and your team. Tell us one example of what you tried and how your child responded. And feel free to post any questions if anything feels unclear. You have a whole team of people here to support you!”

I was amazed to see the response: within the first six hours, people posted 25 comments. That’s pretty good for having had my business up and running for only 5 months!

It sparked a lot of interest in the book as well. These families run their own businesses as they have a team of therapists working with their kids day in and day out.

Reading The Go-Giver and putting it into practice has changed my path in a huge and exciting way, and I share it with as many people as I can!

Julie Sando, Founder, Autistically Inclined

Julie and Griffin
Julie with Griffin
Julie, Eric and David
Julie with Eric and David
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Tara Gignac

Wednesday, May 12th, 2010

Tara Gignac, ND, is a naturopathic doctor who practices in Collingwood, Ontario. We recently received this letter — yes, on paper, in an envelop, mailed with a stamp and everything! (Nice to know people still do that.)

Tara Photo

I just finished Go-Givers Sell More — I loved it! What a breath of fresh air.

Working in the alternative health care industry in a culture where “you don’t pay for health care,” selling my MacGuffin can oftentimes feel very “schmarmy.”

Reading the book has reframed sales for me into a context that I can do. The nature of what I do every day is to focus on the patient, listen to them and add value to their life. Every time I would think about sales — developing my “pitch,” contacting prospects, dealing with objections, closing the sale — it would make me cringe. Now I know why: it takes the focus away from the other person, which goes against the very grain of my training as a naturopathic doctor.

Go-Givers Sell More has given me permission to stay in my core genius as a naturopath when thinking about growing my business — focus on the other person, listen and add value. I will definitely be recommending it to my colleagues who are struggling with this part of their business and careers.

If ever an endorsement by an ND is of value to you I’d be happy to oblige.

Keep up the good work!!

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Heather Battaglia

Tuesday, April 6th, 2010

In the fall of 2008, Heather Battaglia was a director and vice president at CitiMortgage, in charge of a very successful and profitable division that she saw as recession-proof. Just before the end of the year, as the economy tanked, she was laid off.

Heather thought she would have no trouble finding a new job. She had strong academic credentials and an impressive résumé of corporate experience. But as she began going through her connections, cold calling and doing whatever else she could think of to find her new position, no job materialized. A month went by, then two, then three. Here is how Heather tells it:

I had never been unemployed before; recruiters were always finding me. Now nothing was working.

Eventually I got together with seven other laid-off executives who all belonged to a networking group and created an event for executives who were looking for work.

A couple of people in the group had your book, and they said, “Whatever we do for our event, we need to make sure we are helping others and giving first.” Here we were, all out of work — and our conversation revolved around how we could help others find jobs!”

The newly formed ExecNet of St. Louis adopted a mission statement and a vetting process for new members that included the question, “Are you committed to helping other executives first?”

By the spring of 2009, we had over 150 members in our group — and we were all focused on helping each other first. Many of our group had landed new jobs, others were in final stages of interviews, and others were just getting started. Our group was only three months old and already moving mountains!



Heather and her colleagues were in dire straights — but instead of giving in to recessionary anxiety, they took control of their own state of mind. In focusing their efforts on providing value to others, they created their own booming economy — and it paid off handsomely.

We reprinted this entire exchange in Go-Givers Sell More. A few weeks after the book appeared in the spring of 2010, Heather gave us this update:

We are changing our name to ExecLink, and now have standing-room-only monthly meetings with 500 members, and a regular 130+ executives attend the meeting. Can you believe it has only been a year?!

And here’s the best news: all the original seven founders have landed new jobs and continue to participate in the events.

Thanks, Heather, for the fantastic story for our book — and for the inspiring example!

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Arlin Sorensen

Saturday, January 23rd, 2010

From Arlin Sorenson, CEO of Heartland Technology Solution, who held a Go-Giver-themed business retreat in the summer of ’08 on his farm in Harlan, Iowa. Arlin also operates a business peer-group organization called the Heartland Tech Groups (HTG), where owners of different companies in the same industry get together once a quarter for two days of face-to-face meetings to share their experiences and best practices. They’ve been doing this for seven years and have eighteen groups going.

Here are a few pictures from Arlin’s 2008 Go-Giver Business Retreat, followed by his report on what happened next:

I wanted to share a great example of how your book and the culture it expresses is taking root in our peer groups.

This weekend, two of our members headed to another state to help a fellow member who had called out for help. The economy and some other circumstances were overwhelming to the point where this member’s company was considering massive layoffs or even closure.

These two volunteered to give up their own precious time (they both lead and manage their own companies) to fly to this member’s office and perform a SWOT (assessment of strengths, weaknesses, opportunities and threats), from which they could provide guidance on immediate action steps that could be taken to deal with the issues at hand. This included part of their weekend, a level of commitment that makes this even more amazing.

I just received their findings and feedback report this morning after returning from church — and they are exploding with great ideas and suggestions that will make a significant impact on the company they went to help. Because of the go-giving actions taken by these two men, things for that owner have gone from “futile and overwhelming” to “manageable and possible.”

I now require all members of HTG to read The Go-Giver and do a book report on it, which is shared within their group meetings. When they join our program, the first thing I give them is a copy of the book (now over 125 copies handed out) and talk about the culture of go-giving that makes HTG what it is today.

[Nine months later, Arlin wrote us this follow-up:]

During the fourth quarter, the struggling member was able to regain control of the business, paid off most of their debt and had enough cash in hand to pay the rest. First quarter ’09 was a banner season for sales and profits.

But here is the really interesting thing: the two people who flew out to help the other member’s business say they have discovered that they have been forever changed by the investment of time, effort and dollars they made. Not only did they feel personally enriched by the experience, but they also learned much in terms of business acumen, critical thinking skills and leadership—ideas and processes they were then able to bring back and incorporate into growing their own companies.

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Encore Senior Living

Thursday, January 21st, 2010

From Katie Ball, who works at Encore Senior Living. Encore Senior Living manages Assisted and Independent Living communities and specialized Alzheimer’s communities in Oregon, Washington, California, Arizona, and Utah.

We hold monthly team-building conference calls with our Executive Directors based on a “dream it” challenge; it has been very successful and motivational for all involved. We also have conference calls with our other community department heads (e.g. marketing, activities), and Program Directors (our equivalent to a Director of Nursing position) and wanted to include a team-building portion in those calls as well.

My direct supervisor, who is the VP of Programs, read your book, which had been recommended to her by an ED at one of our Florida properties over a year ago and wanted to use it in some way for motivational team building. As we discussed what we would do for our Program Directors, we decided to use The Go-Giver.

We sent copies of the book to each of our ED’s with instructions to only read chapters as assigned. We asked that they keep a journal to document how they meet the challenge presented by each Law. We meet on a monthly conference call and discuss the Law assigned for that call and how they have practiced the law in their own lives — both personally and professionally.

We also started a newsletter in which one of us writes an article related to the particular law for that meeting and we spotlight two of our PD’s and their Go-Giver spirit.

We’ve also decided that upon completion of the book, we’ll have the PD’s take turns leading the calls by sharing Go-Giver moments they’ve experienced, either as the “giver” or the “receiver.” We’re still working out the details of how we’re going to do it, but we know we want to carry on with the Go-Giver theme.

Peter Muhlbach, the CEO of our company, recently read your book, and at the opening of a meeting briefly shared the concept he had read about and then proceeded to give an example of an unexpected reward he had received when given an opportunity to “place other people’s interests first.”

It is a great book and we are looking for other ways we can use it to motivate and change our team attitude.

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Berry Zimmerman

Wednesday, January 20th, 2010

From Berry Zimmerman, a Seattle-based business consultant who founded and runs an operation called BizEnrich.com:

Every business expert who joins BizEnrich receives a copy of The Go-Giver to help clarify the values of the organization and inspire them to serve their clients in a way only a true Go-Giver can understand.

Last Friday [Nov. 20, 2009], BizEnrich held our first annual “Thanks-Go-Giving Celebration.”


[Note: That’s Berry on the far R.]

The purpose of the event was to gather as a community to express our gratitude for the generosity of our members and share our blessings with each other. Our members were treated to a complimentary gourmet luncheon by our sponsoring organizations.

Prior to eating lunch, we hand-wrote personal Thanksgiving cards to 70 foster parents in the greater Seattle area. Foster parents make some tremendous sacrifices to care for their foster kids and it was a great joy for us to thank them for their generous spirits. We have “adopted” Olive Crest, a regional charity who does great things with foster kids (and parents) to reduce abuse.

Throughout the three-hour event, everyone was given an opportunity to share something personal with the group. They were given guidelines ahead of the event, and were given a tremendous amount of freedom to share a story, a poem, a physical gift, or whatever they wanted to do. Each person was also given a copy of one of the Five Laws of Stratospheric Success and asked to make it relevant to something in their own life.

The sharing was incredibly touching and personal. We learned things about our business colleagues that only best friends share with each other. We heard poems from authors like Maya Angelou and Mary Oliver. We heard stories of heartache and triumph. We heard heartfelt statements of appreciation for each person in the room. We received gifts of recipes and song lyrics and memorabilia from local charities.

We all left the event with full bellies and hearts.

In the 24 hours since the event, I have received several personal emails of appreciation and gratitude. One member was so moved by the event that he claimed, “Today’s meeting did more to build relationships between the members than all the meetings this year combined.”

Happy Thanks-Go-Giving — Berry

P.S. Everyone I know who reads The Go-Giver is moved by the story and finds some way to engage the spirit of the book in their lives. One of my members carries a copy of The Five Laws of Stratospheric Success in his planner. Another member tried to get her 14-year-old daughter to read the book. (Sorry, but The Go-Giver is not quite “Twilight” to her.)

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