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Archive for the ‘Law of Value’ Category

Owen McCarthy

Tuesday, August 23rd, 2011

We recently received a note from a young man in Maine, Owen McCarthy, who works as an account rep for Ashland Hercules Water Technologies. “I am writing to you today to sincerely thank you for writing the book The Go Giver,” he began. “This book has reaffirmed everything I have been trying to do in my life since a young age. I am so passionate about the Five Laws I have now referred it to more than fifty people.

“Most recently, I encouraged my whole sales team to read the book. They did, and now it has become commonplace for them to quote it when making decisions on a daily basis. It has completely changed the culture of the team and I know will lead to long term success. I one day plan to be an executive of a Fortune 500 company — and I will owe a lot of that success to your book.”

We thanked him and said we were curious how his team uses the book’s ideas at work. Here is his reply.

The Go-Giver is the single most powerful book on the market. I read it about a year ago and have ever since been spreading the word aggressively, in both my personal and professional life. In terms of impact I’ve seen this book have on those around me, two specific stories come to mind.

As background: I work as a technical sales representative for Ashland Inc., a Fortune 500 specialty chemicals company. My sales territory is covered by a team of five people. Earlier this summer, I introduced the book to four out of the five people on the team. It was amazing! After reading the book, each of them began to reference the book when making decisions.

For example, my supervisor was working recently with a customer to improve the safety of their facility. The customer had asked that we provide them with a piece of chemical feed equipment that added to the safety of the facility. The issue was that the equipment would severely cut into the profit of the chemical being provided. Normally, my supervisor would have insisted the customer pay for the equipment; however, in this instance he decided to give it to them. He told me that the pivotal point during the negotiation was when his mind started recalling the story of Pindar and Joe in The Go-Giver.

The second story involves the inspiration that The Go-Giver has given me and two of my colleagues, James Morin and Matt Ciampa. After reading the book, the three of us decided we wanted to find a macro way to be a connector and give to a cause that we are the most passionate about. The result was the creation of the UMaine Business Challenge (UBC), to be held annually starting in the spring of 2012.

The UBC is a one-day business competition with the goal of giving collegiate entrepreneurs the support to transform their business dreams into a reality. In parallel, the competition strives to contribute to the long-term growth of Maine’s economy and the mission of the University of Maine as a partner with the state of Maine. We feel that this competition clearly embodies all five Laws of Stratospheric Success, and would not have been created without the inspiration provided by your book.

Owen is too modest to mention this, but we will: a recent graduate of the University of Maine, he also served there as student body president (serving nearly nine thousand students) and concurrently CEO of the University of Maine Student Government, where he oversaw a budget of about $800,000 and had the responsibility for creating a shared vision and leading an organization of seventy-five people. Here’s what one of those seventy-five says about him:

“Owen was an incredible team leader. What draws people to Owen is his strong sense of professionalism and passion for all that he is involved in. He is incredibly reliable and is able to see the big picture without forgetting the importance of small details. When working for Owen I always felt supported and inspired. I thoroughly enjoyed working with him and would jump at the chance to work with him again!”

We have a feeling this young man will indeed be executive of his own company!

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Trent Johnson/Salvation Army

Thursday, August 18th, 2011

We are always fascinated by the range of organizations represented by the people who write to us about using the Go-Giver principles in their work. We recently received this note from Trent Johnson, Director of Resource Development at the Salvation Army in South Carolina, who wrote of The Go-Giver, “This is the best book on donor development I have read.” Here is how he described the book’s impact on his work with the Salvation Army:

I would have always described myself as a go-giver, but after reading your book, I have become very disciplined about starting out each conversation with new relationships with the mission of determining what it is that I could do for this person. How can I add value to this person’s life?

I discovered that that was not as natural for me as I would have thought.

Your lessons are spot on. As I reflect on my most successful business/donor relationships, it is clear that they have evolved because I did not let organizational needs overpower the needs of the donor. When we operate with a donor-focused strategy, both the organization and donor benefit!

Thank you both for your philosophy on selling and living. I will definitely recommend the book to my friends in development.

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Jordan Healy, USAF

Wednesday, June 8th, 2011

We recently received this email from a young Air Force lieutenant named Jordan Healy, who serves as Maintenance Flight Commander at a base in Dover, Delaware. We asked if we could post it here in the scrapbook, and he readily agreed, and furnished us with these snapshots — one of himself and his longtime friend Nicole, at a military ball, and the other, of Jordan with his team at the Air Force base.

Thank you for writing such a wonderful story. The Go-Giver is full of important life lessons that gets down to the truly important things life: caring and compassion. This book changed my perspective and helped me become a better worker — and more importantly, a better person, even in a highly stressful and demanding career field. It is the sort of material that’s never actually taught in a classroom, even throughout my undergrad and MBA. And that’s sad, because these concepts are the things we should be bringing to people, rather than the flavor-of-the-day management techniques.

I’ve been working in the military for about three years now, in the demanding aircraft maintenance career field. (You’d be suprised how much pressure we get to ensure aircraft get off the ground.) Nonetheless, this book flipped my world upside-down. At first I thought it was simply too simple and I thought I had people figured out — I was sure everyone was selfish and greedy and would take my advantage of any kindness offered. But after I read your book and tried to apply these very simple yet profound principles, I was pleasantly suprised. As I started to take the initiative to go the extra mile, people truly and genuinely took notice.

I found a little poem that summarizes my experience:

“When I was a young man, I wanted to change the world. I found it was difficult to change the world, so I tried to change my nation. When I found I couldn’t change the nation, I began to focus on my town. I couldn’t change the town and as an older man, I tried to change my family.

“Now, as an old man, I realize the only thing I can change is myself, and suddenly I realize that if long ago I had changed myself, I could have made an impact on my family. My family and I could have made an impact on our town. Their impact could have changed the nation … and I could indeed have changed the world.”

Now, I am not an old man (in fact, I am only 25), but I found this poem to be spot on. This kindness has spread like wildfire, and I am happy to see these results.

I manage about 240 people and directly supervise eight individuals. But now, as the military world goes, I’ve been reassigned to a new job across base and soon I will be departing to my next duty station. As I was thinking of something to give my team as a sort of going-away present, I could not think of a better gift than The Go Giver. Even though I live in a very disciplined workforce, I have found charisma has gone a long way. What better way to say thank you, than to pass this book along to my team here at Dover Air Force Base.

I’m sure you get things like this all the time, but I just thought I would write you this quick story (which has turned out to be a bit longer than expected) so you can see the impact that this has had on my life.

Very respectfully,
Jordan P. Healy, 1LT, USAF
Executive Officer, 436th Maintenance Group

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Claudia Windle’s Valedictory Speech

Sunday, April 17th, 2011

We recently received an email from a gentleman named Pete Windle, who told us that his daughter Claudia was about to graduate from Cabrini College (just outside Philadelphia) in May with a dual major in Elementary and Special Education. “At this point in her young life,” said Pete, “she is absolutely certain what she wants to do: she wants to teach and give her talents to children who need that little bit of additional attention. When Claudia finds herself around children, she lights up.”

About a year ago, Pete gave Claudia a copy of The Go-Giver and wrote a note on the first page: “Always be a giver! Love, Dad.”

Claudia was recently invited to compete with a select group of students to be the valedictorian of her graduating class. She crafted her short speech titled “Always be a Giver.” She gave her speech on April 11 to a panel of professors. Although she was not selected, she came away from the process feeling really good about speech and genuinely happy for chance to participate with such a prestigious group.

Pete attached a copy of Claudia’s speech, and we wanted to share it with our Scrapbook readers:

“Always be a giver.” This quote was etched inside a copy of the self-motivating bestseller, The Go-Giver, a gift from my father. After being given the book, I initially tried to make sense of the vague advice written on the title page and wondered what relevance this book had in my life.

A few days later, I decided to read the short parable about a young man yearning for the secrets of success. After meeting an older and wiser mentor, the novice entrepreneur quickly discovers that a true sense of accomplishment is yielded by giving to others.

After reading, I briefly reflected on the positive message the book conveys, then placed it back on my shelf, where it would begin to collect dust. Not until recently, however, have I blown off the cobwebs covering the book and thought about the significance its message communicates:

We can attain success by giving and sharing with those around us.

Friends, family, and my fellow 2011 Cabrini graduates, we sit here today each possessing an abundance of talents and wisdom acquired throughout our lives and education. Whether you are 22 or 92, you have gained a wealth of information and experienced events that have provided you with valuable knowledge. But let me ask, what would our knowledge, talents, and life experiences be if we did not give or share them?

If we did not share these things, they would collect dust like the book on the shelf my father gave me, and benefit no one. Your everyday actions and choices can translate into success through the giving to others. Career choices and degrees can be thought of not only as titles or menial jobs, but as a means to use your knowledge to help those around you.

Consider yourself more than a teacher, but rather an individual seeking to educate the minds that dictate our future. Consider yourself more than a business expert, but rather a person who provides the skills needed to create a productive enterprise for the next generation. Consider yourself more than a doctor, nurse, or healthcare professional, but rather someone who discloses what they know to keep the bodies and minds of humanity healthy. Consider yourself more than a social worker, lawyer or one who enforces the law, but rather an individual who gives their talents to maintain a peaceful and just society.

Your accomplishments, no matter what profession or career you decide to pursue or already pursue, can be built upon a foundation of generosity. Know that you can attain true success by sharing the wonderful gifts you possess and by always being a giver.

So, guests and Cabrini Class of 2011, I would like you to join me by not just doing something extraordinary, but by giving something extraordinary.

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Chris Conneen, Pizza Gallery & Grill

Saturday, November 20th, 2010

Chris Conneen, founder and CEO of Brevard County, Florida’s Pizza Gallery & Grill, was concerned when he realized that in his area unemployment had doubled in the past two years — from 6.5 percent in 2008 to more than 12.7 percent today. “We know it’s a luxury to eat out,” says Chris, “and we wanted to do something about that.”

After reading The Go-Giver, our first call to action at Pizza Gallery & Grill was something we call “Mondays Matter.” Every Monday, our pizza and pasta bar is half-price, and all our gourmet pizzas and calzones are half-price — and they’re staying that way every Monday until unemployment comes down.

We followed that with “Take-out Tuesdays”: every Tuesday, any pizza or calzone take-out order goes out at half price. Again, until unemployment in our area goes back down.

We value the true meaning of restaurant, which means “to restore,” and we wanted to do something to help restore our community.

And wow, has every one of the Five Laws come true!

Law of Value: We are definitely giving more in value (our incredible pizza & pasta bar, gourmet pizza & calzones) than we are taking in payment (half-price until unemployment goes back down under 10 percent).

Law of Compensation: We have more than doubled our guest count on Mondays (a 100 percent increase) and have added more staff to make sure we are still providing our excellent service.

Law of Influence: We are intentionally looking at our community’s best interests first, and genuinely doing so because of the unemployment factor.

Law of Authenticity: At PGG, we are in the people business. We knew it was important to meet our guests at the door, especially on this unemployment community service day, with genuine hospitality!

Law of Receptivity: Our community has been sooooo grateful. Our slowest day of the week is now our second or third busiest day and the rest of our week has increased as well.

It is a true blessing to serve others’ needs with an incredible “dining experience” — as it says in the book — at Pizza Gallery & Grill!

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David T. Applegate, M.D.

Sunday, May 30th, 2010

One weekend in late April, Dr. David T. Applegate II happened to spot The Go-Giver at a Barnes & Noble in Ohio where he lives. He bought a copy, took it home and read it, and promptly wrote us a note. “Enjoyed it very much,” he wrote us, adding, “—okay, I thought it was awesome!”

David had a specific purpose for writing: he wanted to know how he might purchase 100 copies of the book at a bulk rate. He went on to explain:

One of my current privileges is serving as President of Ohio’s Coroners Association. In Ohio, coroners are physicians, elected to investigate deaths. Not the most politically active bunch of elected officials, as you can imagine, but still, with opportunities to improve and influence life in Ohio!

In two weeks, we will be holding our annual state continuing education session in Cincinnati. We have 88 counties in Ohio, and coroners from all those counties will be attending. I would love to put a copy of your book in the hands of each of them. Even if just half or three-quarters of them read it, it would make that much difference.

So I’d like to get 100 copies — one for each of our state’s coroners, and also a handful for me to hand out to a few friends and relatives.

We connected David to our rep Aaron Schleicher at 800-CEO-Read, who sells in bulk to the corporate market. Although this was barely a week before the conference, David acted quickly. A few days after the conference he wrote us this report:

Last week, all 88 physician-coroners in Ohio were presented a copy of your book. While many of the docs already give of themselves, we shall see how many find the passion to serve (as in public service) again. I have had many a thank-you, and I already have coroners calling me about giving and being a “value added” public servant.

It has been a perfect message to my peers: not just to investigate death as the law instructs us, but using this knowledge and compassion to help the living. Giving — the ultimate business deal with the public. And I believe we will receive respect and appreciation in return (something not many government figures earn these days).

I know you wrote it with a “business” purpose, but it is truly is a little gem for general principles in life. When I tried to give my wife a copy, it turned out she had already read it. Great job — thank you!

I have also used your message on occasion in the office (I am a family doc in my other job). The message of not keeping score is powerful to those with marital or relationship problems.

David is too modest to say so, but he is more than “a family doc in his other job.” Before retiring his obstetric practice in 2000, he delivered more than 1,600 babies. Now, in addition to his work as coroner, he is also a Clinical Associate Professor in the Department of Family Medicine at OSU College of Medicine and past chairman of the department of medicine, Methodist Hospital.

David is also an instrument-rated pilot who received the National Aeronautical Association’s prestigious Volunteer of the Year award in 2004 for flying blood from Oklahoma City to New York City on the night of September 11, 2001. Also in 2004, his peers in the Ohio Association of Family Physicians selected David as the Family Physician of the Year, and since 2005 he has been listed in the national Best Doctors in America register.

Thank you, David!

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Tara Gignac

Wednesday, May 12th, 2010

Tara Gignac, ND, is a naturopathic doctor who practices in Collingwood, Ontario. We recently received this letter — yes, on paper, in an envelop, mailed with a stamp and everything! (Nice to know people still do that.)

Tara Photo

I just finished Go-Givers Sell More — I loved it! What a breath of fresh air.

Working in the alternative health care industry in a culture where “you don’t pay for health care,” selling my MacGuffin can oftentimes feel very “schmarmy.”

Reading the book has reframed sales for me into a context that I can do. The nature of what I do every day is to focus on the patient, listen to them and add value to their life. Every time I would think about sales — developing my “pitch,” contacting prospects, dealing with objections, closing the sale — it would make me cringe. Now I know why: it takes the focus away from the other person, which goes against the very grain of my training as a naturopathic doctor.

Go-Givers Sell More has given me permission to stay in my core genius as a naturopath when thinking about growing my business — focus on the other person, listen and add value. I will definitely be recommending it to my colleagues who are struggling with this part of their business and careers.

If ever an endorsement by an ND is of value to you I’d be happy to oblige.

Keep up the good work!!

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Heather Battaglia

Tuesday, April 6th, 2010

In the fall of 2008, Heather Battaglia was a director and vice president at CitiMortgage, in charge of a very successful and profitable division that she saw as recession-proof. Just before the end of the year, as the economy tanked, she was laid off.

Heather thought she would have no trouble finding a new job. She had strong academic credentials and an impressive résumé of corporate experience. But as she began going through her connections, cold calling and doing whatever else she could think of to find her new position, no job materialized. A month went by, then two, then three. Here is how Heather tells it:

I had never been unemployed before; recruiters were always finding me. Now nothing was working.

Eventually I got together with seven other laid-off executives who all belonged to a networking group and created an event for executives who were looking for work.

A couple of people in the group had your book, and they said, “Whatever we do for our event, we need to make sure we are helping others and giving first.” Here we were, all out of work — and our conversation revolved around how we could help others find jobs!”

The newly formed ExecNet of St. Louis adopted a mission statement and a vetting process for new members that included the question, “Are you committed to helping other executives first?”

By the spring of 2009, we had over 150 members in our group — and we were all focused on helping each other first. Many of our group had landed new jobs, others were in final stages of interviews, and others were just getting started. Our group was only three months old and already moving mountains!



Heather and her colleagues were in dire straights — but instead of giving in to recessionary anxiety, they took control of their own state of mind. In focusing their efforts on providing value to others, they created their own booming economy — and it paid off handsomely.

We reprinted this entire exchange in Go-Givers Sell More. A few weeks after the book appeared in the spring of 2010, Heather gave us this update:

We are changing our name to ExecLink, and now have standing-room-only monthly meetings with 500 members, and a regular 130+ executives attend the meeting. Can you believe it has only been a year?!

And here’s the best news: all the original seven founders have landed new jobs and continue to participate in the events.

Thanks, Heather, for the fantastic story for our book — and for the inspiring example!

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A.C. Moore

Thursday, March 25th, 2010

One of the wonderful endorsements on the back of Go-Givers Sell More comes from Rick A. Lepley, President and CEO of the half-a-billion-dollar giant A.C. Moore Arts & Crafts, who wrote:

“In today’s economic climate, influencing the culture of a retail company is a daily challenge. In our company, The Go-Giver has helped us move the whole organization toward providing more value and better service. We had all our store General Managers read it—and Go-Givers Sell More will be the next book we give them!”

Rick is a true go-giver — and a man of his word:

We just heard from Jennifer Roelke, Director of Human Resources at A.C. Moore, that Rick is retiring at the end of next week to the quiet joys of farm life with his family — and that before he does, he has asked Jennifer to make sure to buy copies of the book for all their managers.

How many is that? we wondered. She told us:

“We have approximately 140 General Managers, 12 Regional/District leaders, 10 corporate-office field support positions, and another 100 or so Assistant General Managers. All told, we ordered 200 books — and will more than likely be ordering more as the year goes on.”

We wrote back to thank her and Rick, and here’s what Jennifer replied:

“Your book is a part of our culture. Just to share another tidbit, it is actually woven throughout our brand new General Manager-in-Training Program as a sales resource.”

And to demonstrate her point, she sent us an excerpt from the company’s winter newsletter:

# # #

Are you a “Go-Giver”? If not, take note of what some of your peers are doing in their stores to show their associates that “the secret to success is giving.”

In Fredericksburg, Virginia (Store #102), children who pass through the checkout receive a free coloring page. The children are encouraged to return the colored page to the store for a trip to the Treasure Box, which holds small toys for the children to take home. General Manager Bob Horn shared the below story with us.

“We had our second birthday party and when I came in [to work] I found a small stack of our free coloring pages (nicely colored) on my workspace. I asked my Activities Specialist what they were for and she told me that the girls at the birthday party had enjoyed their craft, but were much more excited to get a coloring page and free trip to the Treasure Box. It made an unexpected and apparently much enjoyed addition to their party.”

Bob says, “This program practices the Law of Value by giving more to the customer than we receive in payment. On a personal level, it allows me to practice both the Law of Value (giving something extra to the company) and the Law of Authenticity (by giving my ideas).”

About a 100 miles away, in Frederick, Maryland (Store #41), another management team was also inspired by The Go-Giver. The team gave each associate a “Fourth-Quarter Survival Kit,” which included some of the following:

1 Yellow Highlighter — to highlight your accomplishments.
1 Black Sharpie — to remind you to be sharp and aware of your surroundings.
1 Rubber Band — to keep things together.
1 Smiley Face Sticker — to remember to keep smiling.
1 pack SweetTarts — to remember to be sweet to our customers.
1 $100,000 candy bar — what you are worth to your team
1 energy bar — to pick you up.

With the holidays just around the corner, the associates were delighted that their managers thought about them and put their interests first by practicing the Law of Influence. The Survival Kit showed the team how valued they are by their managers, and at the same time, it reminded them to provide Quality Customer Care.

# # #

Thank you, Rick — and have a fabulous time on that Ohio farm!

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Within Organics

Monday, March 15th, 2010

Laura DeVeau Smith, who is one of several owners of a company called Within Organics that sells organic cotton tee-shirts with affirmations (printed on the inside!), wrote this in her company’s blog:

Laura DeVeau Smith

Not too long ago Nikki, my Within Co-Owner, told me about a book called The Go-Giver. She also announced that she wanted to be our “Director of Customer Experience.”

I thought that was a very cool title, and really true to what Nikki was already doing.

Of course we are a company with a product, but the experience around that product is equally important – everything from posting inspiring quotes and videos on Facebook and Twitter, to handling shirt exchanges and answering emails. It’s all a part of what makes us Within Organics, beyond our clothing. It’s where we really get to interact with people, whether or not they are customers. And Nikki is the finest “Director of Customer Experience” I’ve ever seen. That girl truly, truly cares and pours her heart into every tee shirt she folds and ships and every newsletter she writes. It is an honor to work with her, and she constantly inspires me.

Photo: Within owners Laura, Amie and Nikki

While reading The Go-Giver, it became clear that Nikki had taken this book to heart. In a way, I’d heard it all before, but the way this book explained it got me really excited about giving.

Reading this book reinvigorated the way I look at Within and what we’re doing. We’ve always thought about it as more than selling a product, and now I truly understand what that means and what it takes. I’d rather wake up in the morning and say, “How can make someone’s day?” instead of, “How can I convince people to buy what I’m selling?” Ew, that second question is not the best motivator for me.

It was so easy to go out and test the theory by randomly giving, or contacting someone I hadn’t spoken to in a while and telling them something I always liked about them. It was amazing to watch how it spiraled into all kinds of wonderfulness, and I was touched by how the simplest gesture could make someone’s day.

It seems at the same time I started getting free help from respected mentors and in-demand consultants, as well as sincere compliments back from the people I had reached out to. It is so easy and so perfect and really the way the world should and can be.

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