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Archive for the ‘Law of Influence’ Category

Carlsbad Chamber of Commerce

Sunday, May 23rd, 2010

In April 2010 we got a note from Colleen Gibbs, Director of Communication for Southern California’s Carlsbad Chamber of Commerce. Colleen told us that the Chamber’s CEO, Ted Owen, was about to write a column on their experience with The Go-Giver. Sure enough, the following week a review appeared in The San Diego Business Journal. Here is an excerpt from that column:


Ted Owen, CEO, Carlsbad Chamber of Commerce

As the nation’s economy continues to recover, business owners want to know why some of their competitors grow at a faster pace. What makes the difference between their sales and the other guy’s?

When I am asked that question, I simply state that we have trained our “go-getters” how to become “go-givers” …

That is the simple answer to a sometimes complicated question. It really isn’t the education, geographic location, age or sex of the salesperson; it is simply the fact that giving is better than getting, or to rephrase an old adage, “Give and you shall receive.”

[Here Ted mentions The Go-Giver, lists the Five Laws of Stratospheric Success, and then continues:]

I will illustrate how we teach this to our members. The action or thought to move from getter to giver is best illustrated in the networking committees at the Carlsbad Chamber of Commerce.

The art of giving is taught by instilling in each committee member (the current members invite others to join the committees) that the purpose of the panel is to be one another’s sales force and assist in seeking out business opportunities for the other members of the group.

You are taught not to accept an invitation to join with the goal of gleaning business for yourself, but to be the marketing force for the other members. Each member is taught the five laws and then asked to put them into practice. At the beginning, the committee members spend as much time (if not more) finding business for their fellow committee members as they do for themselves.

As you spend more time in attending the meetings, the skills needed to sell for the others are honed. When the group issues an invitation to a new member, the group is actually hoping that the new member will be a reflection of their own personal characteristics—in other words, their clone. …

# # #

In one of her emails to us, Colleen Gibbs noted, “We are big fans of The Go-Giver over here at the Carlsbad Chamber.” In our response we said: “I think we just became big fans of the Carlsbad Chamber!” To which Colleen replied:

We’re awesome (officially). In a down economy when other chambers in California are losing members like water from a sieve, we have managed to be in growth mode every month. I think we all agree that this is because we are go-givers. I have never worked with a group of people who so consistently give and give and give.

Have a marvelous day. Get out there and give! — Colleen

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Heather Battaglia

Tuesday, April 6th, 2010

In the fall of 2008, Heather Battaglia was a director and vice president at CitiMortgage, in charge of a very successful and profitable division that she saw as recession-proof. Just before the end of the year, as the economy tanked, she was laid off.

Heather thought she would have no trouble finding a new job. She had strong academic credentials and an impressive résumé of corporate experience. But as she began going through her connections, cold calling and doing whatever else she could think of to find her new position, no job materialized. A month went by, then two, then three. Here is how Heather tells it:

I had never been unemployed before; recruiters were always finding me. Now nothing was working.

Eventually I got together with seven other laid-off executives who all belonged to a networking group and created an event for executives who were looking for work.

A couple of people in the group had your book, and they said, “Whatever we do for our event, we need to make sure we are helping others and giving first.” Here we were, all out of work — and our conversation revolved around how we could help others find jobs!”

The newly formed ExecNet of St. Louis adopted a mission statement and a vetting process for new members that included the question, “Are you committed to helping other executives first?”

By the spring of 2009, we had over 150 members in our group — and we were all focused on helping each other first. Many of our group had landed new jobs, others were in final stages of interviews, and others were just getting started. Our group was only three months old and already moving mountains!



Heather and her colleagues were in dire straights — but instead of giving in to recessionary anxiety, they took control of their own state of mind. In focusing their efforts on providing value to others, they created their own booming economy — and it paid off handsomely.

We reprinted this entire exchange in Go-Givers Sell More. A few weeks after the book appeared in the spring of 2010, Heather gave us this update:

We are changing our name to ExecLink, and now have standing-room-only monthly meetings with 500 members, and a regular 130+ executives attend the meeting. Can you believe it has only been a year?!

And here’s the best news: all the original seven founders have landed new jobs and continue to participate in the events.

Thanks, Heather, for the fantastic story for our book — and for the inspiring example!

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A.C. Moore

Thursday, March 25th, 2010

One of the wonderful endorsements on the back of Go-Givers Sell More comes from Rick A. Lepley, President and CEO of the half-a-billion-dollar giant A.C. Moore Arts & Crafts, who wrote:

“In today’s economic climate, influencing the culture of a retail company is a daily challenge. In our company, The Go-Giver has helped us move the whole organization toward providing more value and better service. We had all our store General Managers read it—and Go-Givers Sell More will be the next book we give them!”

Rick is a true go-giver — and a man of his word:

We just heard from Jennifer Roelke, Director of Human Resources at A.C. Moore, that Rick is retiring at the end of next week to the quiet joys of farm life with his family — and that before he does, he has asked Jennifer to make sure to buy copies of the book for all their managers.

How many is that? we wondered. She told us:

“We have approximately 140 General Managers, 12 Regional/District leaders, 10 corporate-office field support positions, and another 100 or so Assistant General Managers. All told, we ordered 200 books — and will more than likely be ordering more as the year goes on.”

We wrote back to thank her and Rick, and here’s what Jennifer replied:

“Your book is a part of our culture. Just to share another tidbit, it is actually woven throughout our brand new General Manager-in-Training Program as a sales resource.”

And to demonstrate her point, she sent us an excerpt from the company’s winter newsletter:

# # #

Are you a “Go-Giver”? If not, take note of what some of your peers are doing in their stores to show their associates that “the secret to success is giving.”

In Fredericksburg, Virginia (Store #102), children who pass through the checkout receive a free coloring page. The children are encouraged to return the colored page to the store for a trip to the Treasure Box, which holds small toys for the children to take home. General Manager Bob Horn shared the below story with us.

“We had our second birthday party and when I came in [to work] I found a small stack of our free coloring pages (nicely colored) on my workspace. I asked my Activities Specialist what they were for and she told me that the girls at the birthday party had enjoyed their craft, but were much more excited to get a coloring page and free trip to the Treasure Box. It made an unexpected and apparently much enjoyed addition to their party.”

Bob says, “This program practices the Law of Value by giving more to the customer than we receive in payment. On a personal level, it allows me to practice both the Law of Value (giving something extra to the company) and the Law of Authenticity (by giving my ideas).”

About a 100 miles away, in Frederick, Maryland (Store #41), another management team was also inspired by The Go-Giver. The team gave each associate a “Fourth-Quarter Survival Kit,” which included some of the following:

1 Yellow Highlighter — to highlight your accomplishments.
1 Black Sharpie — to remind you to be sharp and aware of your surroundings.
1 Rubber Band — to keep things together.
1 Smiley Face Sticker — to remember to keep smiling.
1 pack SweetTarts — to remember to be sweet to our customers.
1 $100,000 candy bar — what you are worth to your team
1 energy bar — to pick you up.

With the holidays just around the corner, the associates were delighted that their managers thought about them and put their interests first by practicing the Law of Influence. The Survival Kit showed the team how valued they are by their managers, and at the same time, it reminded them to provide Quality Customer Care.

# # #

Thank you, Rick — and have a fabulous time on that Ohio farm!

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Joe and Renee Vizi

Sunday, January 24th, 2010

From Joe Vizi, who runs Eco-Scrub, a Concord, Georgia–based family-owned carpet-cleaning business with his wife Renee.

About six months ago, we went to clean carpets for an elderly couple. They lived in a small two-bedroom assisted-living place about forty-five minutes away from our home. It was easy to see that they really needed help: the Mrs. could not stand any straighter than at a ninety-degree bend at her waist, and the Mr. is legally blind.

Renee and I were there for a good three hours. It took us more time to organize their home than it did to do the actual carpet cleaning. We noticed some stacks of framed family pictures, but none were hanging on the walls.

Two weeks later, we paid the couple another visit.

They were surprised to see us. We told them we’d come to help them hang their pictures. The elderly lady burst into tears. She said she couldn’t believe someone would go out of their way like this for them.

“We can’t pay you,” she said, although we hastened to assure her that we were not expecting to be paid, “but what we can do is pray for you, and that we will.”

Now, I’m not a deeply religious man, but I do believe that what goes around, comes around.

About two weeks later we attended an annual dinner for our local chamber of commerce—and to our surprise, we were awarded the county’s Small Business of the Year! Based on what our clients tell us, winning that award has been responsible for about 35 percent of our new business in the past six months, putting its value in the thousands of dollars.

God, karma, whatever you believe is your choice—but it’s clear to me that helping others is really for your benefit, and not only theirs. And it is great to sleep in peace every night.

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Arlin Sorensen

Saturday, January 23rd, 2010

From Arlin Sorenson, CEO of Heartland Technology Solution, who held a Go-Giver-themed business retreat in the summer of ’08 on his farm in Harlan, Iowa. Arlin also operates a business peer-group organization called the Heartland Tech Groups (HTG), where owners of different companies in the same industry get together once a quarter for two days of face-to-face meetings to share their experiences and best practices. They’ve been doing this for seven years and have eighteen groups going.

Here are a few pictures from Arlin’s 2008 Go-Giver Business Retreat, followed by his report on what happened next:

I wanted to share a great example of how your book and the culture it expresses is taking root in our peer groups.

This weekend, two of our members headed to another state to help a fellow member who had called out for help. The economy and some other circumstances were overwhelming to the point where this member’s company was considering massive layoffs or even closure.

These two volunteered to give up their own precious time (they both lead and manage their own companies) to fly to this member’s office and perform a SWOT (assessment of strengths, weaknesses, opportunities and threats), from which they could provide guidance on immediate action steps that could be taken to deal with the issues at hand. This included part of their weekend, a level of commitment that makes this even more amazing.

I just received their findings and feedback report this morning after returning from church — and they are exploding with great ideas and suggestions that will make a significant impact on the company they went to help. Because of the go-giving actions taken by these two men, things for that owner have gone from “futile and overwhelming” to “manageable and possible.”

I now require all members of HTG to read The Go-Giver and do a book report on it, which is shared within their group meetings. When they join our program, the first thing I give them is a copy of the book (now over 125 copies handed out) and talk about the culture of go-giving that makes HTG what it is today.

[Nine months later, Arlin wrote us this follow-up:]

During the fourth quarter, the struggling member was able to regain control of the business, paid off most of their debt and had enough cash in hand to pay the rest. First quarter ’09 was a banner season for sales and profits.

But here is the really interesting thing: the two people who flew out to help the other member’s business say they have discovered that they have been forever changed by the investment of time, effort and dollars they made. Not only did they feel personally enriched by the experience, but they also learned much in terms of business acumen, critical thinking skills and leadership—ideas and processes they were then able to bring back and incorporate into growing their own companies.

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