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Owen McCarthy

Tuesday, August 23rd, 2011

We recently received a note from a young man in Maine, Owen McCarthy, who works as an account rep for Ashland Hercules Water Technologies. “I am writing to you today to sincerely thank you for writing the book The Go Giver,” he began. “This book has reaffirmed everything I have been trying to do in my life since a young age. I am so passionate about the Five Laws I have now referred it to more than fifty people.

“Most recently, I encouraged my whole sales team to read the book. They did, and now it has become commonplace for them to quote it when making decisions on a daily basis. It has completely changed the culture of the team and I know will lead to long term success. I one day plan to be an executive of a Fortune 500 company — and I will owe a lot of that success to your book.”

We thanked him and said we were curious how his team uses the book’s ideas at work. Here is his reply.

The Go-Giver is the single most powerful book on the market. I read it about a year ago and have ever since been spreading the word aggressively, in both my personal and professional life. In terms of impact I’ve seen this book have on those around me, two specific stories come to mind.

As background: I work as a technical sales representative for Ashland Inc., a Fortune 500 specialty chemicals company. My sales territory is covered by a team of five people. Earlier this summer, I introduced the book to four out of the five people on the team. It was amazing! After reading the book, each of them began to reference the book when making decisions.

For example, my supervisor was working recently with a customer to improve the safety of their facility. The customer had asked that we provide them with a piece of chemical feed equipment that added to the safety of the facility. The issue was that the equipment would severely cut into the profit of the chemical being provided. Normally, my supervisor would have insisted the customer pay for the equipment; however, in this instance he decided to give it to them. He told me that the pivotal point during the negotiation was when his mind started recalling the story of Pindar and Joe in The Go-Giver.

The second story involves the inspiration that The Go-Giver has given me and two of my colleagues, James Morin and Matt Ciampa. After reading the book, the three of us decided we wanted to find a macro way to be a connector and give to a cause that we are the most passionate about. The result was the creation of the UMaine Business Challenge (UBC), to be held annually starting in the spring of 2012.

The UBC is a one-day business competition with the goal of giving collegiate entrepreneurs the support to transform their business dreams into a reality. In parallel, the competition strives to contribute to the long-term growth of Maine’s economy and the mission of the University of Maine as a partner with the state of Maine. We feel that this competition clearly embodies all five Laws of Stratospheric Success, and would not have been created without the inspiration provided by your book.

Owen is too modest to mention this, but we will: a recent graduate of the University of Maine, he also served there as student body president (serving nearly nine thousand students) and concurrently CEO of the University of Maine Student Government, where he oversaw a budget of about $800,000 and had the responsibility for creating a shared vision and leading an organization of seventy-five people. Here’s what one of those seventy-five says about him:

“Owen was an incredible team leader. What draws people to Owen is his strong sense of professionalism and passion for all that he is involved in. He is incredibly reliable and is able to see the big picture without forgetting the importance of small details. When working for Owen I always felt supported and inspired. I thoroughly enjoyed working with him and would jump at the chance to work with him again!”

We have a feeling this young man will indeed be executive of his own company!

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Trent Johnson/Salvation Army

Thursday, August 18th, 2011

We are always fascinated by the range of organizations represented by the people who write to us about using the Go-Giver principles in their work. We recently received this note from Trent Johnson, Director of Resource Development at the Salvation Army in South Carolina, who wrote of The Go-Giver, “This is the best book on donor development I have read.” Here is how he described the book’s impact on his work with the Salvation Army:

I would have always described myself as a go-giver, but after reading your book, I have become very disciplined about starting out each conversation with new relationships with the mission of determining what it is that I could do for this person. How can I add value to this person’s life?

I discovered that that was not as natural for me as I would have thought.

Your lessons are spot on. As I reflect on my most successful business/donor relationships, it is clear that they have evolved because I did not let organizational needs overpower the needs of the donor. When we operate with a donor-focused strategy, both the organization and donor benefit!

Thank you both for your philosophy on selling and living. I will definitely recommend the book to my friends in development.

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Janet Testerman, Lorie Huff and Leadership Knoxville

Thursday, December 16th, 2010

A few months ago, we received word that in the September edition of Knoxville magazine, the lead editorial mentioned The Go-Giver. We were intrigued. We got a copy of the magazine, and lo and behold, there it was.

Knoxville magazine editor Janet Testerman talked about the year she had spent with the organization Leadership Knoxville, and how, upon graduation, they had been given a gift.

Here is an excerpt of Janet’s editorial:

At graduation we were presented with a book: The Go-Giver: A Little Story about a Powerful Business Idea. In the land of motivational, inspirational and “feel good” books, I think I’ll rate this one right on toward the top. Laid out simply is the “Trade Secret” for success: Giving. While the thought seems broad, trite, surface, practically overused and far too generic to apply, administer the book’s Five Laws of Stratospheric Success, and the concept of “giving” is suddenly invigorated with purpose and applicability.

Now, I’m certainly no motivational speaker and have a whole lot more work to do on the giving part. (The pressure I put myself under every day for not showing more gratitude for so many generous gestures that have come my way is truly exhausting.) But I grasp the book’s pivotal point that “you get what you expect, and ultimately the world treats you, more or less, the way you expect to be treated.” In other words, you teach people how to treat you.

During our Leadership Knoxville year and through many e-mails since graduation, I continue to see the genuine respect and sense of cooperation among classmates. We walked away with confidence, knowing we could largely depend on each other for ideas, solutions, feedback and support on a cause or passion one of us might be championing. We bought-in that concertedly we can have a bigger impact, and, like several of Knoxville’s non-profit leaders wrote in this issue, “all of us is better than any of us,” and “individually we take small steps, but collectively we can make real progress in enriching others’ lives.”

As a Go-Giver, the authors’ edification is “changing your focus from getting to giving — putting others’ interests first and continually adding value to their lives – ultimately leads to unexpected returns.”

Therein lies the road to wealth. Cash in.

# # #

Needless to say, now we were really intrigued. We investigated further, and found that Janet’s experience at Leadership Knoxville owed its lineage to Lorie Huff, the program director at Leadership Knoxville.

We got in touch with Lorie, who wrote this reply:

Lorie HuffI love The Go-Giver and have enjoyed sharing it with others!

I previously worked at a wireless company, U.S. Cellular. While there I was privileged to work alongside two consecutive Regional VPs, who were wonderful servant leaders. As their executive assistant, I did a lot of reading and research on relevant “culture-impacting” books and ideas that would be beneficial to developing leaders in our values based culture.

I picked-up The Go-Giver in the airport while on a trip.

At the time, I knew I might be leaving U.S. Cellular for Leadership Knoxville and thought it would be the perfect final message to leave with our executive leadership team. I gave one to each member on my final day at U.S. Cellular.

As our program year drew to a close last spring, I again had an opportunity to leave a final message with a group of leaders who had been considering servant leadership for the year. The Go-Giver again provided the perfect message I hoped would inspire that group of community leaders to go influence their world.

I was very proud to see Janet’s article and glad that she shared it with the broader community.

Thanks for the email and for the message of The Go-Giver!

# # #

Thank you, Lorie, and thank you, Janet!

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Chris Conneen, Pizza Gallery & Grill

Saturday, November 20th, 2010

Chris Conneen, founder and CEO of Brevard County, Florida’s Pizza Gallery & Grill, was concerned when he realized that in his area unemployment had doubled in the past two years — from 6.5 percent in 2008 to more than 12.7 percent today. “We know it’s a luxury to eat out,” says Chris, “and we wanted to do something about that.”

After reading The Go-Giver, our first call to action at Pizza Gallery & Grill was something we call “Mondays Matter.” Every Monday, our pizza and pasta bar is half-price, and all our gourmet pizzas and calzones are half-price — and they’re staying that way every Monday until unemployment comes down.

We followed that with “Take-out Tuesdays”: every Tuesday, any pizza or calzone take-out order goes out at half price. Again, until unemployment in our area goes back down.

We value the true meaning of restaurant, which means “to restore,” and we wanted to do something to help restore our community.

And wow, has every one of the Five Laws come true!

Law of Value: We are definitely giving more in value (our incredible pizza & pasta bar, gourmet pizza & calzones) than we are taking in payment (half-price until unemployment goes back down under 10 percent).

Law of Compensation: We have more than doubled our guest count on Mondays (a 100 percent increase) and have added more staff to make sure we are still providing our excellent service.

Law of Influence: We are intentionally looking at our community’s best interests first, and genuinely doing so because of the unemployment factor.

Law of Authenticity: At PGG, we are in the people business. We knew it was important to meet our guests at the door, especially on this unemployment community service day, with genuine hospitality!

Law of Receptivity: Our community has been sooooo grateful. Our slowest day of the week is now our second or third busiest day and the rest of our week has increased as well.

It is a true blessing to serve others’ needs with an incredible “dining experience” — as it says in the book — at Pizza Gallery & Grill!

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Newton Chamber of Commerce

Saturday, July 31st, 2010

In May we posted the story of the Carlsbad, California Chamber of Commerce and their enthusiasm for our book. Must be catching. We just heard from Darrell Sarmento, who is the recently appointed Executive Director of the Chamber of Commerce in Newton, Iowa. Newton is famous in part for its historic role as location of Maytag, the venerable company who recently vanished form the American industrial scene. Newton is making a brave new start in the twenty-first century, as Darrell tells us.

I just bought a copy of The Go-Giver for each of my board members, and it is the Chamber Recommended Business Book of the Month for August.

My wife believes she first heard about the book from a Mastering the Management Buckets seminar she took from John Pearson. Both my wife and I were leading a non-profit at the time and were very moved and challenged by The Go-Giver as it related to fundraising.

I was active in three different Chambers of Commerce, and it encouraged me to keep building meaningful relationships with folks, whether it led to an immediate donation or not. We referred it to one of our board members at the time, who is currently the head of the Placer Valley Board of Tourism in California—and he made it his next staff training book!

We are the former headquarters of Maytag. This town has had its challenges, but I believe great days are ahead with the right attitude.

Greater Area Newton Chamber of Commerce

As I got to know Newton Iowa and the challenges it has gone though, your book was the first thing that came to mind. This community has faced some real loss with Maytag, which was a real source of economic stability and community pride. The challenge now is not letting that loss define the future and to believe great days are still ahead.

Darrell Sarmento, Executive Director, Greater Newton Area Chamber of Commerce

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Carlsbad Chamber of Commerce

Sunday, May 23rd, 2010

In April 2010 we got a note from Colleen Gibbs, Director of Communication for Southern California’s Carlsbad Chamber of Commerce. Colleen told us that the Chamber’s CEO, Ted Owen, was about to write a column on their experience with The Go-Giver. Sure enough, the following week a review appeared in The San Diego Business Journal. Here is an excerpt from that column:


Ted Owen, CEO, Carlsbad Chamber of Commerce

As the nation’s economy continues to recover, business owners want to know why some of their competitors grow at a faster pace. What makes the difference between their sales and the other guy’s?

When I am asked that question, I simply state that we have trained our “go-getters” how to become “go-givers” …

That is the simple answer to a sometimes complicated question. It really isn’t the education, geographic location, age or sex of the salesperson; it is simply the fact that giving is better than getting, or to rephrase an old adage, “Give and you shall receive.”

[Here Ted mentions The Go-Giver, lists the Five Laws of Stratospheric Success, and then continues:]

I will illustrate how we teach this to our members. The action or thought to move from getter to giver is best illustrated in the networking committees at the Carlsbad Chamber of Commerce.

The art of giving is taught by instilling in each committee member (the current members invite others to join the committees) that the purpose of the panel is to be one another’s sales force and assist in seeking out business opportunities for the other members of the group.

You are taught not to accept an invitation to join with the goal of gleaning business for yourself, but to be the marketing force for the other members. Each member is taught the five laws and then asked to put them into practice. At the beginning, the committee members spend as much time (if not more) finding business for their fellow committee members as they do for themselves.

As you spend more time in attending the meetings, the skills needed to sell for the others are honed. When the group issues an invitation to a new member, the group is actually hoping that the new member will be a reflection of their own personal characteristics—in other words, their clone. …

# # #

In one of her emails to us, Colleen Gibbs noted, “We are big fans of The Go-Giver over here at the Carlsbad Chamber.” In our response we said: “I think we just became big fans of the Carlsbad Chamber!” To which Colleen replied:

We’re awesome (officially). In a down economy when other chambers in California are losing members like water from a sieve, we have managed to be in growth mode every month. I think we all agree that this is because we are go-givers. I have never worked with a group of people who so consistently give and give and give.

Have a marvelous day. Get out there and give! — Colleen

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Julie Sando

Thursday, May 13th, 2010

Julie Sando’s grand plans to become a graphic designer took an unexpected detour more than a decade ago, when she began working with Trent, a 4-year-old boy with autism. A part-time job turned into a life-long passion. After Julie spent the next two years training in Applied Behavior Analysis (ABA), a family she knew sought another path in a course of treatment called The Son-Rise Program®, offered by the Autism Treatment Center of America. Julie kept an open mind, and the profound results she saw there made her a believer. Within a few years she completed their training as a Child Facilitator and Teacher. Today, through her own company, she empowers parents to reach their autistic children in ways that once seemed unimaginable.

Julie and TrentJulie and Trent (now a teenager) today

I have read The Go-Giver book three times. One of those times I read one law a night along with my two best friends. Each day we put that law into practice.

I had recently started my own company, Autistically Inclined. Through my company, I get to work with families who have children with autism.

When it came time to practice The Law of Compensation, I decided to write a note on Facebook to all the families I have connected with through my company, sharing some free advice for common challenges that come up. This was my way of reaching as many people as possible at once.

In my post, I wrote about how many kids on the autism spectrum can be overly controlling, and how we can help them become more flexible by being the most predictable people we can be around them, thereby giving them a sense of more control.

At the end of my post, I wrote:

“I would love to hear stories of how this impacted you, your child, and your team. Tell us one example of what you tried and how your child responded. And feel free to post any questions if anything feels unclear. You have a whole team of people here to support you!”

I was amazed to see the response: within the first six hours, people posted 25 comments. That’s pretty good for having had my business up and running for only 5 months!

It sparked a lot of interest in the book as well. These families run their own businesses as they have a team of therapists working with their kids day in and day out.

Reading The Go-Giver and putting it into practice has changed my path in a huge and exciting way, and I share it with as many people as I can!

Julie Sando, Founder, Autistically Inclined

Julie and GriffinJulie with Griffin

 

Julie, Eric and DavidJulie with Eric and David
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Tara Gignac

Wednesday, May 12th, 2010

Tara Gignac, ND, is a naturopathic doctor who practices in Collingwood, Ontario. We recently received this letter — yes, on paper, in an envelop, mailed with a stamp and everything! (Nice to know people still do that.)

Tara Photo

I just finished Go-Givers Sell More — I loved it! What a breath of fresh air.

Working in the alternative health care industry in a culture where “you don’t pay for health care,” selling my MacGuffin can oftentimes feel very “schmarmy.”

Reading the book has reframed sales for me into a context that I can do. The nature of what I do every day is to focus on the patient, listen to them and add value to their life. Every time I would think about sales — developing my “pitch,” contacting prospects, dealing with objections, closing the sale — it would make me cringe. Now I know why: it takes the focus away from the other person, which goes against the very grain of my training as a naturopathic doctor.

Go-Givers Sell More has given me permission to stay in my core genius as a naturopath when thinking about growing my business — focus on the other person, listen and add value. I will definitely be recommending it to my colleagues who are struggling with this part of their business and careers.

If ever an endorsement by an ND is of value to you I’d be happy to oblige.

Keep up the good work!!

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Heather Battaglia

Tuesday, April 6th, 2010

In the fall of 2008, Heather Battaglia was a director and vice president at CitiMortgage, in charge of a very successful and profitable division that she saw as recession-proof. Just before the end of the year, as the economy tanked, she was laid off.

Heather thought she would have no trouble finding a new job. She had strong academic credentials and an impressive résumé of corporate experience. But as she began going through her connections, cold calling and doing whatever else she could think of to find her new position, no job materialized. A month went by, then two, then three. Here is how Heather tells it:

I had never been unemployed before; recruiters were always finding me. Now nothing was working.

Eventually I got together with seven other laid-off executives who all belonged to a networking group and created an event for executives who were looking for work.

A couple of people in the group had your book, and they said, “Whatever we do for our event, we need to make sure we are helping others and giving first.” Here we were, all out of work — and our conversation revolved around how we could help others find jobs!”

The newly formed ExecNet of St. Louis adopted a mission statement and a vetting process for new members that included the question, “Are you committed to helping other executives first?”

By the spring of 2009, we had over 150 members in our group — and we were all focused on helping each other first. Many of our group had landed new jobs, others were in final stages of interviews, and others were just getting started. Our group was only three months old and already moving mountains!



Heather and her colleagues were in dire straights — but instead of giving in to recessionary anxiety, they took control of their own state of mind. In focusing their efforts on providing value to others, they created their own booming economy — and it paid off handsomely.

We reprinted this entire exchange in Go-Givers Sell More. A few weeks after the book appeared in the spring of 2010, Heather gave us this update:

We are changing our name to ExecLink, and now have standing-room-only monthly meetings with 500 members, and a regular 130+ executives attend the meeting. Can you believe it has only been a year?!

And here’s the best news: all the original seven founders have landed new jobs and continue to participate in the events.

Thanks, Heather, for the fantastic story for our book — and for the inspiring example!

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A.C. Moore

Thursday, March 25th, 2010

One of the wonderful endorsements on the back of Go-Givers Sell More comes from Rick A. Lepley, President and CEO of the half-a-billion-dollar giant A.C. Moore Arts & Crafts, who wrote:

“In today’s economic climate, influencing the culture of a retail company is a daily challenge. In our company, The Go-Giver has helped us move the whole organization toward providing more value and better service. We had all our store General Managers read it—and Go-Givers Sell More will be the next book we give them!”

Rick is a true go-giver — and a man of his word:

We just heard from Jennifer Roelke, Director of Human Resources at A.C. Moore, that Rick is retiring at the end of next week to the quiet joys of farm life with his family — and that before he does, he has asked Jennifer to make sure to buy copies of the book for all their managers.

How many is that? we wondered. She told us:

“We have approximately 140 General Managers, 12 Regional/District leaders, 10 corporate-office field support positions, and another 100 or so Assistant General Managers. All told, we ordered 200 books — and will more than likely be ordering more as the year goes on.”

We wrote back to thank her and Rick, and here’s what Jennifer replied:

“Your book is a part of our culture. Just to share another tidbit, it is actually woven throughout our brand new General Manager-in-Training Program as a sales resource.”

And to demonstrate her point, she sent us an excerpt from the company’s winter newsletter:

# # #

Are you a “Go-Giver”? If not, take note of what some of your peers are doing in their stores to show their associates that “the secret to success is giving.”

In Fredericksburg, Virginia (Store #102), children who pass through the checkout receive a free coloring page. The children are encouraged to return the colored page to the store for a trip to the Treasure Box, which holds small toys for the children to take home. General Manager Bob Horn shared the below story with us.

“We had our second birthday party and when I came in [to work] I found a small stack of our free coloring pages (nicely colored) on my workspace. I asked my Activities Specialist what they were for and she told me that the girls at the birthday party had enjoyed their craft, but were much more excited to get a coloring page and free trip to the Treasure Box. It made an unexpected and apparently much enjoyed addition to their party.”

Bob says, “This program practices the Law of Value by giving more to the customer than we receive in payment. On a personal level, it allows me to practice both the Law of Value (giving something extra to the company) and the Law of Authenticity (by giving my ideas).”

About a 100 miles away, in Frederick, Maryland (Store #41), another management team was also inspired by The Go-Giver. The team gave each associate a “Fourth-Quarter Survival Kit,” which included some of the following:

1 Yellow Highlighter — to highlight your accomplishments.
1 Black Sharpie — to remind you to be sharp and aware of your surroundings.
1 Rubber Band — to keep things together.
1 Smiley Face Sticker — to remember to keep smiling.
1 pack SweetTarts — to remember to be sweet to our customers.
1 $100,000 candy bar — what you are worth to your team
1 energy bar — to pick you up.

With the holidays just around the corner, the associates were delighted that their managers thought about them and put their interests first by practicing the Law of Influence. The Survival Kit showed the team how valued they are by their managers, and at the same time, it reminded them to provide Quality Customer Care.

# # #

Thank you, Rick — and have a fabulous time on that Ohio farm!

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